Featured Posts

Stories, Hypotheses, and Metrics: Learning Every Day

Transform user stories into systematic learning experiments—using hypotheses, metrics, and structured funnels to validate assumptions and build products that grow with understanding

Into the Unknown In July 2018, I took the BA Brazil stage in São Paulo with a simple but powerful challenge: how can we actually learn during product development? Too often, teams write user stories, … »
July 11, 2018
product discovery  hypotheses  metrics  experimentation  agile  ba brazil 

Building for Uncertainty, Not Control

Master growth through uncertainty by building networked structures and scientific experimentation—moving from control-based planning to adaptive systems that thrive in unpredictable environments

Building for Uncertainty, Not Control We’ve seen this movie before. A shiny company bursts into the market, raises millions, maybe billions, scales fast, grabs headlines, and then… disappears. … »
October 18, 2015
growth  product  org design  experimentation  network