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The Green Lake Strategy – A for market design – Manoel Pimentel Medeiros

Create sustainable market ecosystems beyond Blue Ocean Strategy—learn how to design green lakes within red oceans, build meta-products, and grow through strategic franchising

The strategy of oceano azul, is a book that teaches how to create and work with markets, and it goes from finding the red ocean full of competition, where the entry into this market is usually based … »
September 7, 2012
#AgileBR  agile brazil  Blue Ocean Strategy  design de mercado  manoel pimentel  manoelep  metamodelo  The Green Lake Strategy