Metrics -

Don't Fool Yourself: Vanity Metrics

Three years after the first time I gave this talk—what I'd say differently now about vanity metrics, A/B testing, cohort analysis, and how to actually run an AAA report your team can act on

Why I Gave This Talk Again I first gave a version of this talk at the end of 2012 — “Sucesso na medida certa.” Three years later, the slide that aged the worst was the one I was proudest … »

October 22, 2015

vanity metrics A/B testing cohort analysis AAA report lean startup metrics

Metrics

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Stories, Hypotheses, and Metrics: Learning Every Day

Transform user stories into systematic learning experiments—using hypotheses, metrics, and structured funnels to validate assumptions and build products that grow with understanding

Don't Fool Yourself: Vanity Metrics

Three years after the first time I gave this talk—what I'd say differently now about vanity metrics, A/B testing, cohort analysis, and how to actually run an AAA report your team can act on