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Monetization


Featured Posts

Every Model Is a Product Decision

A pricing model is never neutral. Whatever it optimises for is a product decision dressed up as mathematics.

There is a particular phrase that used to make my shoulders relax in pricing meetings: the model is objective. It sounded fair. The recommendation came from data. The algorithm followed measurable … »
January 30, 2025
pricing  pricing-models  product-strategy  decision-making  monetization  objective-functions 

From Price Sensitivity to Pricing Models

A model isn't smarter than the learning process that produced it. It just makes that learning easier to apply repeatedly.

A pricing platform can know a lot about its customers and still be unable to act on it. That sounds wrong the first time you read it. Knowledge is supposed to translate into action. But after a couple … »
September 25, 2024
pricing  pricing-models  experimentation  monetization  decision-making  product-strategy 

Previous Articles

  • Pricing Is a Tradeoff
  • Understanding Price Sensitivity
  • The Average Customer Does Not Exist
  • Every Pricing Rule Is a Hypothesis
  • Building Rule Engines for Business Agility
  • The Hidden Cost of Hardcoded Pricing Rules
  • Pricing Is a Team Sport
  • Fees, Markups, and the Illusion of Simple Pricing
  • What Is a Business Rule?

     •  helio.